Food safety regulations and steps in the right direction
The Union government is giving final shape to the laws to regulate the labelling and advertisement of food products. In November 2017, the Food Safety and Standards Authority of India (FSSAI) issued the draft Food Safety and Standards (Advertisements and Claims) Regulations, 2017, for public comments. On January 5, 2018, the Consumer Protection Bill, 2018, was introduced in the Lok Sabha to address consumer rights issues, including those related to celebrity endorsements. Both these laws are long overdue, as the existing ones are simply too weak to prosecute and penalise false and misleading claims and advertisements.